Define
Goal
Define your digital marketing goals and KPIs:
Awareness
Engagement
Conversion
Loyalty
Advocacy
Analyse
Context
Analyse and audit the following areas:
Customers
Competitors
Digital Trends
Industry Trends
Current Position
Content Assets
Strategic
Options
Consider options to reach your goal. This should include Paid Owned and Earned Channels:
Content Marketing
SEO
Social Media
Pay Per Click
Websites
Email Marketing
Influencers
Plan
Resources
Plan and manage the resources and talents that you’ll need to execute your digital marketing strategy effectively:
Staff and talents
Outsourcing
Budgets
Timelines
Deliverables
Option B
Implement
Execute your campaigns, and ensure that you have the right mixture of actions:
Content Calendar
Campaign mechanics
Reporting systems
Contingencies
Measure
& Modify
Ensure that there are ways to track your efforts across the funnel:
SEO tracking
Social Media analytics
Website analytics
Email analytics
ROAS / ROI
Optimizing perfomance